Center for Gaming Research
Bally Technologies Company Profile

Bally Technologies, Inc. engages in the design, manufacture, operation, and distribution of gaming devices, systems, and technology solutions worldwide. Its product line includes reel-spinning slot machines, video gaming machines, and wide-area progressive systems, as well as Class II, lottery, and central determination games and platforms.

The company also designs, integrates, and sells computerized monitoring systems that provide casinos with networked accounting and security services for their gaming machines. In addition, it offers an array of casino management, slot accounting, bonusing, cashless, and table management solutions; sell game cabinets to original equipment manufactures; and owns and operates Rainbow Casino, a dockside location in Vicksburg, Mississippi, which has approximately 12 table games and 900 gaming devices.

Bally Technologies History

1932: Bally Manufactuing founded

1968: Advanced Patent Technologies incorporated in Nevada

1983: Advanced Patent Technology changed its name to Gaming and Technology, Inc.

1988: Gaming and Technology, Inc. changed its name to United Gaming

1993: United Gaming introduced its ProSeries reel machines

1994: United Gaming changed its name to Alliance Gaming

1994: Alliance introduced its GameMaker touchscreen multigame machines

1996: Alliance acquired Bally Gaming International, Inc., consisting of its Bally Gaming and Systems and its Wall Machines and Amusement Games business units

1998: Alliance consolidated the activities of Bally Gaming and Systems within its existing organization

1998: Alliance introduced its GameMagic slot platform

1998: Alliance began operating its wide area progressive system "Thrillions"

2003: Alliance acquried UK-based Crown Gaming

2003: Alliance acquired Micro Clever Consulting

2003: Alliance acquired HoneyFrame Systems Company

2003: Alliance sold its German wall machine divison, Bally Wulff,

2004: Alliance acquired Mind Play LLC

2004: Alliance acquired Sierra Design Group

2004: Alliance sold the Rail City casino and its slot routes in Nevada and Louisiana

2006: Alliance changed its name to Bally Technologies

2007: Bally Technologies celebrated its 75th anniversary

2008: Bally Technologies acquired CoolSign, a multi-media management tool, from Planar Systems

2009: iVIEW Display Manager won Casino Journal Magazine's Platinum Award for the "Top 20 Most Innovative Gaming Technology Products of 2008"

2010: Bally sold the Rainbow Casino (Vicksburg, Mississippi), and discontinued operation of its Casino Operations division

2011: Bally acquires MacroView Labs, a mobile application developer, renaming its Bally Mobile

2012: Bally awarded online gaming license in Nevada (June)

2013: Bally acquires SHFL Entertainment

Bally Technologies : Current Product Line

Gaming Equipment

Alpha Game Engine slots and video


Class II


Bally Power Bonusing




Gaming Operations

Wide-Area Progressives

Near-Area Progressives

Video Lottery Terminals

Non-linked games

Bally Technologies: Financial Info online

Publicly-accessible sites

Google Finance profile

Yahoo company profile

Reuters company profile

InvestorGuide company profile

Bally Technologies Investor Relations

SEC filings (Bally Technologies Site) | SEC filings (

Annual Reports (1999-present)

For more detailed information, check out these databases. Note: use is restricted to current UNLV faculty, staff, and students.