Center for Gaming Research
Neon Survey
Mc Donald's

Description of sign(s)

1. Name: McDonald's

2. Owner: {owner}

3. Address: 3999 South Las Vegas Blvd.

3b. Additional Site Details: The McDonald's pylons sits in the parking lot for a Strip mall, located in the South end of the Las Vegas strip. The sign sits northwest of the actual McDonald's Restaurant and faces north south. It also act as the main advertising pylon for other shops which are located in the strip mall. The pylon consists of four cabinets including the McDonald's main marquee cabinet. The cabinet directly below the McDonald's crown reads "Golf" and advertises for a golf store the other two are internally lit rectangular cabinet with advertisements for Las Vegas Clubwear, Panda Express, a shoe store which reads "Boots and Wide Shoes", and for the local radio station 97.5 KVEG.

4. Condition: Structure 5 Surface 4 Lighting 4

Notes: See description

5. Form: plyon

6. Specfic Description: The pylon located on the east side of Las Vegas Boulevard South, and is facing north/south. The structure contains four double-faced cabinets, two of which are internally lit, while the other pair are steel cabinets containing neon and incandescent bulb treatments. The entire structure of the sign itself is essentially a narrow, square, vertical pole, with three cabinets cutting transversely the horizontal plane of the design, and integrated into it's construction. The surface of the sign is stucco with four bars of vertical neon rising vertically up the face of the pole where there are breaks between the internally lit cabinets. The tubing starts as a purple color but transforms into a red as it reached the top and spreads out into the supporting T form, which supports the McDonalds cabinet. The cabinet itself is constructed of a red painted steel, with the arches made of yellow painted steel. The letters that spell McDonalds is spelled in white channel letters, with the sides of the cabinet adorned with miniature golden arches logo. Red incandescent bulbs are laden across the face of the sign. The crowning features of the sign are the golden arches, which are wrapped with repeating bands of golden neon The each face of the cabinet is lined with red neon tubing. The "M" emblem created by the miniature golden arches are lined with the corresponding. yellow neon. The cabinet just below the main attraction is a horizontal rectangular cabinet made of steel and painted green with rounded ends. Yellow channel letters spell the word golf and occupy the majority of the center of the sign. Flanking the text is a three-piece graphic design pattern representing a golf ball and two other geometric elements. It is not obvious what the symbol represents but its is comprised of two non descript shapes in yellow and a circular shape in green. All of the yellow shapes are lined on the interior border with yellow neon. The circular shape is internally lit, with the face matching the shape of the cabinet in color. The cabinet below the golf cabinet is an internally lit, double backed cabinet advertising for a local radio station on the south face of the sign. The black script, set upon a field of various red and orange blended tones, reads the call letters KVEG 97.5, with a white oval backing up the letters and centering the red field. The north face contains a back lit yellow and red advertisement for the Panda Express restaurant. The third and last cabinet closest to the ground is internally lit with different advertising on either side as well. The south face of the cabinet is a three sectioned graphically treated advertisements for the Panda Express, Las Vegas Club Wear, and the Boots and Wide Shoes text for Leonard's Wide shoes which is what dominates the north side of the pylon. The face of the blue steel cabinet is lined with blue neon. At the bottom of the pylon there is a small plaque used to illuminate the blue and white address plate.

7. Type of Display: neon, incandescent, backlit

8. Media: steel, plastic

9. Non-neon treatments: paint

10. Animation: chasing,oscillation

Notes: The incandescent bulbs found on the face of the sign are constantly oscillating at a quick pace. The neon bands which wrap around the golden arches, start in the very middle at the bottom and chase each other upward from the center, leaving every bar illuminated in it's path, until the entire arch itself. Once the arches rapidly fill up, the entire arch flashes off, on, then off again, before restarting the entire sequence.

11. Environment: Headed south, across a small drive on the east side of Las Vegas Blvd. from the McDonalds, is a shiny, new fueling station and mini mart, brightly illuminated, creating a constant current of arriving and departing travelers with the McDonalds restaurant. In relation to the larger scale Luxor and Mandalay Bay, the presence, which the McDonalds environment portrays, is like the smaller satellite's to the standing vision of new development on the Strip. Instead of this sign being evidence of what was and was is dying on the southern en of the strip it is actually evidence of the modern development and new life welling up.

Artistic Context

1. Manufacturer: YESCO

2. Designer: unkn

3. Date of Installation: unkn

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: The theme of the McDonald's establishment is in the realm of the well-established McDonalds corporation. The golden arches, and solid red hue, have become synonymous with the name " McDonald's," and is an image, which has been communicated to the masses of people for half a century. It is an icon, which is associated with America all over the world. McDonalds has created it's own realm and thematic influence over the years from all of it's extensive advertisements and marketing. Therefore, the theme of the establishment's signs draws from itself and the world that the name has created. Being one of the most commonly seen images in America, this sign is tailored to fit into the illustrious, illuminative properties held on the Las Vegas Strip. It fits into the category of everyday images and businesses dressed up for Las Vegas, which include, Arby's, Arco AM/PM, Walgreen's, and Fatburger.

6. Artistic Significance: n/a

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