Center for Gaming Research
Neon Survey
Somerset Shopping Center

Description of sign(s)

1. Name: Somerset Shopping Center

2. Owner: {owner}

3. Address: {address}

3b. Additional Site Details: {site}

4. Condition: Structure {stru} Surface {surf} Lighting {light}

Notes: See description

5. Form: plyon

6. Specfic Description: The sign is designed out of a blue pole, telescoping upward, spearing three double backed cabinets stacked on top of each other in close proximity. Two small wings flagpole of the north and south edges of the pole, which houses graphics advertisement for the businesses in the shopping center.
The top sign is an oval cabinet, painted a light blue color on the surface and yellow on the width. The text, "Somerset" is painted white all capital letters, and outlined in black. The text that occupies the cabinet takes up most of the available space and is overlaid with neon tubing. The middle cabinet is the largest of the three. It is a rectangular shape with concave sides. The sides look as if a low sweeping cut has been taken out of the body, starting from edge to edge. The result is a symmetrically morphed geometric shape. "Shopping" is spelled in all capital channel letters, painted white on the interiors, and lined on the interiors with neon tubing. The surface is painted a rusted orange with the width painted yellow. The width of the cabinet is lined with a single row of incandescent bulbs on opposite edges. The bottom and third cabinet is identical to the oval shape of the top cabinet. The difference is that the surface of the cabinet is painted the same rusted orange color as the middle cabinet, and yellow on the width. The three cabinets are encircled with a giant circular, yellow, raceway, reaching up in the sky arching up over the top and completely encompassing the cabinets facing east/west. Blue rods radiate outward, repeating around the edge of the raceway at various lengths. They penetrate the surface of the raceway, protruding on both sides. They start at the top one vertical rod pointing directly vertical into the sky from the center pole. They then alternate, short then long, attached to various strategic points on the three central cabinet, creating a symmetrical pattern. The rods are lined on two edges with neon tubing, which animate in a chasing pattern.

7. Type of Display: neon, incandescent, backlit

8. Media: steel, plastic

9. Non-neon treatments: graphics, paint

10. Animation: chasing, flashing, oscillating

Notes: see specific description

11. Environment: {environment}

Artistic Context

1. Manufacturer: unkn

2. Designer: unkn

3. Date of Installation: unkn

4. Date(s) of any major redesign/move: n/a

5. Thematic Influence: {theme}

6. Artistic Significance: n/a

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